Thursday, May 8, 2008

SafeCentral Video Introduction

Just finished a brief SafeCentral introduction video, you can see it here.

I learned something in making these snippets: trust your instincts.  I wanted 3 segments outlining (1) the threats people face when transacting online, (2) the solution SafeCentral provides, and (3) a brief overview of the user experience; I also wanted each segment to be no longer than 1.5 minutes.  Trying to fit a complex technical discussion, demonstration, and value proposition into that timeframe forces you to plan a tight script.  However, when I actually sat down to record the sessions (which are live screen-captures, not over-dubs), I realized that winging it was a better and more natural way to go.

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