Yesterday's technology blog post at the WallStreetJournal.com is a prime example of how hackers stay ahead of conventional security measures. In the article, Ben Worthen, notes that hackers have migrated their focus from traditional email-based proliferation to more sophisticated and 'silent' means of malware distribution. Just visiting a website can lead to a security breach, as hackers exploit the weaknesses of your web browser and install their nefarious agents on your machine.
This only strengthens our belief that a new paradigm, which breaks away from the reliance on the traditional 'dirty' browser, is required to achieve any semblance of real safety online.
What's most frustrating, as a marketer and someone passionate about our new service, is the summation of Worthen's post - which probably sums up how most people react to news like this:
"The bad news is that there isn’t much individuals can do to protect themselves from these attacks besides using the most recent version of a Web browser and hoping that the attacker’s code is designed to take advantage of an older browser."
Actually, there is something individuals can do. You guessed it: SafeCentral. Since we restrict all untrusted operations, and run our own protected browser, you're vastly more secure when visiting any site from within SafeCentral. More importantly, you're protected from the bugs, viruses, spyware, and other hacker tidbits you picked up while casually surfing in IE or Firefox; so even if the malware is on your machine, it can't be used to steal your identity when using SafeCentral.
How do we get the word out that there is an answer? Feel free to add a comment with suggestions on better communicating the SafeCentral message.